Boxes and Arrows - Beauty is Only Screen Deep (Sarah Horton)

It used to be that we thought we needed to pretty up the web so people would use it. Those days are long gone. Today's web user is after a meaningful experience, not just a good time, and has little need for adornments. Maybe it's because we've grown up some: the technology, and those who use it. I can now see that the beauty of the web lies in its function, not its form, and I would rather that my sites attract attention because they are widely useful and usable than because they are pretty.