Helping with the Gouranga meme

It's either Hare Krishnas, Grand Theft Auto, or a word on motorways in north-west UK.

Call out Gouranga be happy!!! Gouranga Gouranga Gouranga .... That which brings the highest happiness!! Neateye <nitaigouranga@aol.com> via email

If a meme flows and no one knows that it means, is it still a meme?