Oh Crap Marketing

Don’t wait for the other guy to do something that makes you say, OH CRAP. Get off your rear and do something to make them say it.

Reactive marketing sucks, proactive marketing builds empires.

An Entrepreneur's Life: Oh Crap Marketing!

Note: for some reason, the text is utterly gigantic on the Mac. I think the stylesheet is messed up somehow.

(via Scoble)