B. Mann Consulting

Search engines aren't much concerned with your lime-green
background or eye-popping graphics. In essence, they're blind. So, when
optimizing your pages for search engines, you need to look past the presentation
and down into exactly how your code is structured.

Why does this matter? Well, in the olden days, lots of people would advertise in their local Yellow Pages. Companies found that there were a few marketing tricks that would help their response rate: they could spend money on a larger ad, or they could make sure that their company name was early in the alphabet, ensuring that their listing came first in the section. Don't believe me? Go look in the "Moving" section of your Yellow Pages and check out how many moving companies begin with "A" (or A1, or AAA).

Welcome to Search Engine Voodoo. Or, optimizing your web content for search engine ranking.

Search engines are today's Yellow Pages. Search engines are likely the number one way that new visitors find your site. The tips and resources listed below will help optimize your web content to get a better chance at a higher search engine ranking.

If you have comments or questions about any of these tips, use the comment form below or contact me.