After much arm waving I got Steve to notice me, and I answered with three P's.
- Personality: yes, I want personality. This one is last, because a lot of corporates just can't get past legal, or want the community to bring in the personality. If you're not going to blog, perhaps upgrade your press release writer to someone with a little more human in their blood, or give me a contact that I can talk to/interview to get more of a human face to the information you're presenting.
It seems so simple. But I know how difficult this can be. Many marketing and PR departments rely on a chain of consultants, contractors, or other folks to manage their web presence somewhere down the line. PR types need to become actively vocal about the needs they have. The three P's might be a good place to start.
[cross posted to my Bryght blog]